Not your average accountants

We aren’t your average accountants – we are miles ahead of the industry and our competitors.

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About Reed

Reed Business Consultants was founded in 2008 by Paul Smit, a seasoned professional with decades of experience in the financial and insurance sectors. Paul’s career began in 1994 in the short-term insurance industry with FGI, which later became FEDSURE. In 2000, he ventured to London, where he worked with several leading insurers while completing his Fellowship in Short-Term Insurance and his accounting degree.

After gaining valuable international experience, Paul joined the Treasury Solicitors Department in London before returning to Namibia in 2003 to establish Paul Smit Insurance Brokers. Building on his expertise and entrepreneurial drive, Paul launched Reed Business Consultants in 2008.

Starting his journey as a general Business Accountant, Paul continued to expand his professional credentials and expertise. In February 2026, he obtained his Chartered status through the Chartered Institute for Business Accountants (CIBA) and successfully qualified as a Chartered Business Accountant in Practice  - CBAP(SA).

Today, Reed Business Consultants is a trusted name in business and financial consulting, known for its commitment to professionalism, integrity, and personalised service. With a strong foundation and a passion for helping businesses succeed, we are here to guide you every step of the way.

Meet the team

We are a digital accountant, but we’re also an amicable and reliable partner that helps you grow you business. We offer a full-service solution, so we offer everything you need.

NAMIBIA

Reed House

HENTIES BAY

Namibia

+264(0)81 - 405 55228

manager@reed.com.na


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SOUTH AFRICA

19, 3 Holiday Street

MEYERTON

South Africa

+27(0)82 - 979 7320

manager@reed.com.na

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